Linking Snapchat Ads as a source
Contents
You can sync data from Snapchat Ads by configuring it as a source in PostHog. These are the supported entities and reports:
- Campaigns
- Ad Squads
- Ads
- Campaign Stats: Performance metrics at the campaign level
- Ad Squad Stats: Performance metrics at the ad squad level
- Ad Stats: Performance metrics at the ad level
Additional reports will be added based on user feedback we receive via our in-app support form.
Requirements
- A Snapchat Ads account with permission to access data from accounts you want to sync.
- Your ad account ID from the Snapchat Ads Manager > Ad Accounts > The ad account ID will be visible next to the account name.
- Note: You can also find it in the dashboard URL, e.g.
https://ads.snapchat.com/{ID_IS_HERE}/manage.
Configuring PostHog
Connect PostHog to your Snapchat Ads account using a Snapchat account. The Snapchat account must have permission to access the ad account data you want to sync.
- In PostHog, go to the Data pipelines tab.
- Open the + New drop-down menu in the top-right and select Source.
- Find Snapchat Ads in the sources list and click Link.
- Enter the Ad Account ID of the Snapchat Ads account you want to sync.
- Select an existing Snapchat Ads account, or create a new integration.
- (Optional) Add a prefix for the table name.
Configuration
| Option | Type | Required |
|---|---|---|
Snapchat Ads Ad Account ID | text | Yes |
Snapchat Ads account | oauth | Yes |
Supported tables
| Table | Description | Sync method | Incremental field | Primary key |
|---|---|---|---|---|
campaigns | An advertising campaign — the top-level container that holds ad squads and sets the schedule and objective. | Full refresh | — | — |
ad_squads | An ad squad (ad set) within a campaign — defines targeting, budget, bid, and schedule for a group of ads. | Full refresh | — | — |
ads | An individual ad within an ad squad — pairs creative with delivery settings. | Full refresh | — | — |
campaign_stats_daily | Daily performance metrics (spend, impressions, swipes, conversions) broken down by campaign. | Incremental, Full refresh | start_time | — |
ad_squad_stats_daily | Daily performance metrics (spend, impressions, swipes, conversions) broken down by ad squad. | Incremental, Full refresh | start_time | — |
ad_stats_daily | Daily performance metrics (spend, impressions, swipes, conversions) broken down by ad. | Incremental, Full refresh | start_time | — |